Quantcast
Channel: BusinessWired - Business Wire Blog » credibility
Viewing all articles
Browse latest Browse all 3

Sorting the Real from the Fake: Credibility Matters

$
0
0
by Neil Hershberg, Senior Vice President, Global Media for Business Wire     Recent news stories on companies victimized by false press releases, fake news stories and bogus web sites describe the perpetrators as “pranksters,” and  dismiss their actions as “spoofs” and “stunts.” According to my dictionary, the more appropriate term for activities that deliberately [...]

Viewing all articles
Browse latest Browse all 3

Trending Articles